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Each episode of the TV series Band of Brothers opened with one of the original veterans talking about what they went through. One was asked why he joined the paratroopers. Because, he said, when everything gets really tough, he wanted to make sure he had the best people possible around him.
Wouldn’t it be great to work with experts, who operate as such even under the most terrifying and difficult circumstances.
Coaching is built around what people need to know and do to improve whatever it is they’re about. Simple.
The trouble is that, regardless of income, education, status, position in society, race or religion, many/most people don’t know what it is they need to be doing. Further, they don’t even know that there is something missing.